LG PRODUCT REVIEW by KENNYSIA & SCREENSHOTS – A COINCIDENCE?; How much upfront for this ADVERTBLOG?

For those following and observant of the Malaysian Blogsphere, you would have noticed Kenny blog about this LG Chocolate Phone today and out of the blue Screenshots also did a very UNUSUAL Product Review on the same chocolate on May 28 2006 (see above).

We wonder how much upfront was given to entice them to do it. It looks more like they were rewarded in kind as Kenny was seen holding it in his palm. Surely it could not be FOC for these plugs?
Were they chosen on the strength of their large page views and high volume of visitors? Then why the so called many pro-bloggers and the limelight hoggers were not given the product to review? Maybe it is coming.
Or Perhaps LG uses more sophisticated software to analyze the blog universe for genuine visitors.
THERE'S NO ESCAPING THE BLOG; Freewheeling bloggers can boost your product--or destroy it. Either way, they've become a force business can't afford to ignore.

A bad example was:-

“Mazda, hoping to reach its Gen Y buyers, crafted a blog supposedly run by someone named Kid Halloween, a 22-year-old hipster who posted things like: "Tonight I am going to see Ministry and My Life With the Thrill Kill Cult.... This will be a retro industrial flashback." He also posted a link to three videos he said a friend recorded off public-access TV. One showed a Mazda3 attempting to break dance, and another had it driving off a ramp like a skateboard, leading in both cases to frightening crashes. Other bloggers sensed a phony in their midst--the expensively produced videos were tip-offs--and began talking about it. Suddenly Mazda wasn't being hailed; it was being reviled on widely read blogs.”

By DAVID KIRKPATRICK