Saturday, June 17, 2006

MORE Pics - New PROTON SATRIA NEO; RM43,500 – 54,500: FIVE COLOURS: Brilliant RED, Metal GREY, Twilight BLUE- Liquid ORANGE, Iridescent WHIITE

The above colour is NOT in the list; Below the Liquid Orange
the Twilight Blue available is almost DARK Blue

Proton has launched the Satria Replacement Model - the Proton Satria Neo - iconic two-door hatchback, the first model in 1994. The Satria is one of Proton’s more successful models with exports overseas especially in UK. The Prime Minister A A Badawi in launching the new model expressed the hope that Proton can overcome the challenges of the global market. The CEO of Proton said with the launch it hoped to increase its market share, currently at 30.35%. Other measures are also taken..

The distributor of Proton Satria Neo hopes to sell 15,000 units by year end.. The car powered by the Campro engine (same as the Gen2 and Waja) with manual or automatic transmission, is priced between RM43,500 – RM54,800

Kuala Lumpur Saturday, June 17, 2006 - 03:45 PM - To ensure the sale of the newly-launched Satria Neo reaches its target of 14,000 units in 6 months, Proton Holding Berhad expects to roll out 2,500 of the model each month. For that, Proton needs to fully utilised its production centre in Tanjung Malim, Perak.

Proton's Executive Director of Engineering and Manufacturing, Datuk Kisai Rahmat said the Satria Neo is expected to be a hit with buyers especially the younger generation.

This was because; the new model 15 equipped with state-of-the-art security features apart from marked improvements in quality and accessories.

The Satria Neo was launching by Prime Minister, Dato' Seri Abdullah Ahmad Badawi at the Proton Centre of Excellence, in USJ, Subang Jaya yesterday.

Speaking in RTM's Selamat Pagi Malaysia programme, Datuk Kisai said, Proton will continue to come up with new models every year.

The interior layout of the dashboard, the bucket seats,
sporty wheels, knob gear shift

The spped performance numbers
Top Speed 0-100km/h
Proton Satria Neo 1.6 (A) 185 13.7 s
Proton Satria Neo 1.6 (M) 190 11.5 s
Proton Satria Neo 1.3 (A) 180 16.0 s
Proton Satria Neo 1.3 (M) 175 12.1 s

A - Automatic M - Manual

Read the STAR's account Success is your only choice, Abdullah tells Proton

Update: AUG 01 2006

For the first time ever Malaysia second car manufacturer outsold Proton with the sales of national passengers car. Total Perodua sales for the first six months this year rose to 78,396 units while sales of Proton cars dropped to 60,246 units. According to the Malaysia Automotive Associate, this can be attributed to higher demand for small sized cars which Perodua is popular for.

“I think Proton has been No. 1 for several years. Since 1985 (sales 7000 units) and after that they were No 1. This is the first time that Perodua has overtaken Proton”

Total vehicle sales in 2006 is expected to drop by 6% to 520,000 units compared to 2005. Higher interest rates and rising fuel prices are among factors that are expected to cause sales to wilt this year.

Will this imported Mitsubishi 380 somewhat brake Proton's woes? With proper pricing it can capture back some of the "big car" market apart from its monopoly in the government sector

For a more fuller read on

PROTON & EON Fortunes TUMBLE as PERODUA overtakes PROTON in Car Sales; Will New PROACTIVE Governance; Best PRACTICES; MITSUBISHI 380 Save PROTON?


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